Platform+Products

=Exploring Platform Products=

In a 'platform product' a new product is built around the same technological sub-system as an existing product. A classic example of this is the [|Sony Walkman], originally designed around a standard cassette player playback head.



Another good example is the Baygen Freeplay clockwork radio, designed by [|Trevor Baylis]. This is a really innovative new product built around the platform of a wind up clockwork mechanism that has been around for years. It was initially designed for markets in the developing world where access to mains power is limited or non-existent and it's success has led to a renewal of interest in clockwork mechanisms as a renewable power source. Similar platforms are now being used in a wide range of wind up projects.



=Back Home=